Every brand is different because every person is different.
Sarah offers tailored consultations to help mission-minded business leaders connect their core values to their core audience through honest messaging and creatively consistent marketing. Her perfect playground looks like:
Business Leadership & Organizational Development
Identifying blindspots within an organization, translating the core mission of a company to the employees within, identifying growth opportunities within an organization without spending ad dollars
Brand Positioning & Messaging
How to position yourself and what messaging and tone to use to stay consistent across all communications
Goal Setting & Road Mapping
Selecting the right metrics to measure success, mapping out a comprehensive strategy that includes internal business structure and external marketing
Defining a Brand
Creating a mission and vision statement and implementing that through internal business structure and external marketing communications
Personal Branding
Defining your personal brand, translating that into brand photos, content messaging, and marketing strategy (photography, content, speaking, web, etc.)
Marketing Strategy
Big picture opportunities, marketing roadmaps, and connecting each specific strategy back to the core brand to ensure consistency across all internal and external communications
Research & Development
Auditing a brand from within the client experience to identify blindspots and areas of opportunity; refining the target audience and growth metrics
Content Strategy
Finding the appropriate channels (website, blog, email, social media, speaking, etc.) and creating consistent messaging themes, content, and content calendars
Creative Ideation
Off the wall ideas for brand awareness, brand engagement, and business growth
Sarah also consults in the B2B arena to help brand specialists add greater value for their clients. She works with ad and marketing agencies, as well as photographers, graphic designers, web developers, video producers, publicists, and other B2B branding channels to provide training and expertise on big picture brand strategy so that clients can have greater success as they pursue individual channels.
If you would like to speak with Sarah about consultation, or training and resources to offer the HoneyMAP process to your clients, you can schedule a free consultation call.